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How to Be Successful With Bulk SMS Marketing Do you want to hit your business sales targets? If this is the case, you should implement a bulk marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. SMS messages have high open rates. Studies indicate that the open rates for SMS texts are higher than that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email. However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. You have to carefully come up with your marketing content to provide value in less than 612 characters. If you craft a very short message, you risk not providing adequate information to your audience. On the flipside, your audience may get bored if the SMS is too long. This is why taking time to craft the perfect message is important. Timing is Crucial for Success With bulk SMS marketing, timing is crucial to the success of your campaigns. The best time to send your SMS marketing message will depend with your business. For example, restaurant owners may want more customers during the lunch hours. Thus, it will be prudent to send SMS messages just before noon. When sending your SMS messages, make sure they will be relevant to what your audience is doing. For instance, people are usually thinking of where to go for lunch a few hours before midday. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
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If you are a bar, the best time to send marketing messages through bulk SMS would probably be at the end of the working day. At the end of the day, many people prefer relaxing before heading home. As the day draws to an end and people start thinking of where to unwind, your message with an offer at your bar would be perfect when it arrives. Both you and your customers will benefit from the marketing message. Your customers will have a place to go to while you will get more sales.
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You should also know the days to avoid sending bulk SMS marketing message. For instance, most consumers do not respond well to marketing messages sent on Mondays. This is because most people are usually busy with work after their weekend. It is also important to consider the time when you will be sending the bulk SMS messages. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business. To have a successful bulk SMS marketing campaign, think like a consumer. Send your messages at a time when people are more likely to be receptive to them.